Casting Call for "Way to Roll"

[Alex Thompson]

Electra bikes is doing a campaign which will feature people who are working to make the world better with bikes.  I'm thinking some of the people here ought to be good for it:

 Hi Friends -


In 2007 Electra Bicycle Company launched a new campaign called "Way to Roll"

The Electra "Way to Roll" is a movement that celebrates individuals around the globe who are taking action to make the world a better place through environmental conservation, social aid, education and artistic exploration.

One of the guiding principals of this moment is the commitment to staying focused on and encouraging quality life experiences.


As the campaign continues we are doing another casting call for campaign models/spokespeople ---->>

All race and gender between the ages of 18 - 35
People who care about people, their communities, the planet and make personal contributions to heighten the awareness of good causes and new thinking
Live an inspired life and have a special personal "Way to Roll" they want to share with others


Please send a short bio and pictures to Elayne@electrabike.com.

We will be reviewing and screening submissions during the next few weeks (end of March)  and setting up a photoshoot in April.

Thank you!


Elayne





Elayne Fowler
Marketing Director
Electra Bicycle Company, LLC.
3270 Corporate View, Suite A
Vista, CA 92081
Tel: (760) 607-2453 ext. 127
Fax: (760) 598-7350
elayne@electrabike.com

[Jaz]

I don't get what this is for?

Just a photoshoot?

[faultymonk]

The Electra "Way to Roll" is a movement that celebrates individuals around the globe who are taking action to make the world a better place through environmental conservation, social aid, education and artistic exploration.

As the campaign continues we are doing another casting call for campaign models/spokespeople ---->>

All race and gender between the ages of 18 - 35
People who care about people, their communities, the planet and make personal contributions to heighten the awareness of good causes and new thinking

i.e. We're hip, and don't discriminate whatsoever, but for chrissake, shut yer ol' pie-hole and hide in the back if you're old.  We don't want to have to look at you or subject other people to that.

 

[david p.]

is this still good or has it expired?

[Jaz]

I'm curious as well.

I'm still not sure what this is really getting people who spend the time.